Machismo ’s the power at the rear of new media world. “It’s a good ‘guys club’ one to works television when you look at the Mexico and has perpetuated the fresh new sexualization of one’s climate anticipate with the people,” said a female officer within Televisa’s Hillcrest station whom requested to keep anonymous.
Also, horny business try every-where from inside the Mexico. Regarding tianguis so you’re able to stores, mannequins sit clothed in the scanty clubwear, and pictures of women having icon breasts rarely covered by swimsuit tops is actually plastered for the billboards and you may cafe posters all through the brand new country. This type of sexualized chicas del clima are merely only fragment away from brand new obsession with gender who’s got plagued the country for years and years.
The brand new unsafe effects of having sexy girls deliver important weather news extends not in the gender equivalence race. Predicated on Marithza Calderon Ross, meteorologist and you will previous climate point getting Univision’s San Antonio station, “These women are presenting on their own, perhaps not all the details. You might be talking about lifetime rescuing guidance that is becoming introduced from the a keen ineffective speaker.” Recommending that these females should not be made use of for crucial weather forecasts, she debated “It’s awesome unfortunate, however it is so much more sad towards the viewer. Yet new viewer that ought to capture duty for just what they’re viewing and you can where they might be delivering its information.”
Do you realy make sure to push carefully throughout the a storm when your people that urging you to definitely are a lovely lady pressed into the a Bebe skirt? According to boffins at Indiana College or university, while male, you truly wouldn’t. ”
These women can be at the mercy of an effective machismo-driven society you to definitely anticipates – even requires – new sexualization of women, then again converts around and shames this type of most women if 
you are horny.
“Needless to say such watchers aren’t providing these types of lady absolutely,” told you the fresh private administrator in the Televisa. Yet ,, typically talking, when features someone ever before pulled climate announcers seriously? Weathermen stars from the U.S. like Al Roker and you will Jim Cantore moving in the torrential rain and you may perform force-ups on the snow in an effort to disturb its people from what could well be an or boring phase. Within mini specs, having turned into her or him toward home labels, the real weather information is always shown while the an afterthought.
Roker and you can Cantore is actually precious for their quirkiness
Which You.S. society from weather announcers because the classification clowns of your own point team is in fact totally different in the dependent practice of which have dainty ladies in pub clothes provide the anticipate within the Mexico. Their lady Mexican counterparts is actually rather laughed on and you will lusted once, so it’s impossible so they can ever before reach the condition from Roker otherwise Cantore.
Environment women such as for example Yanet Garcia and you will Mayte Carranco keeps accumulated substantial followings, and are certainly smart because the they usually have identified a means to properly brand themselves. But with posts instance Reina’s, they may be able not be its commended having doing work. “It’s difficult as i shouldn’t cops ladies,” told you Dr. Sujey Vega, assistant teacher of females and you will intercourse degree in the Washington State College. “We should be happy to commemorate the feminine muscles as well as their contours and you will admit why people you are going to dress how they perform.”
The study, and that focused on the newest sexual appeal of newscasters, concluded that men chose “so much more guidance viewing new unsexualized point deliver development than just the girl sexualized type
On the both parties of your own border, Mexican climate women are leading seen as performers, its first listeners getting boys. The sexualized brand is nothing distinct from whatever you see in telenovelas, coach advertising, and adverts. Replacing them with traditional newscasters for the official dresses is an useless attempt to try to remove Mexico’s institutionalized misogyny. It is an indestructible area of the society, and you will criticizing such environment females is just fueling which interminable epidemic.