The consequence of brand new tested hypothesized relationships implies that layouts has actually difference toward user engagement and extra facilitates starting consumer-brand name matchmaking. The fresh participants revealed that visual articles versions play a major part in their effective engagement toward business SNS profiles in Indian framework. Also, those individuals pages exactly who take part on their own even more inside viewing images and you may enjoying video clips towards the corporate SNS profiles will carry out trust for the the organization/brand name and experience an advanced level regarding pleasure and develop a beneficial feeling of union towards the the company/brand.
Actually previous studies such as Chua and you can Banerjee enjoys said incentive as the insignificant experience of the company blog post dominance that has loves, offers and statements
In the analysis, humorous content are found to be probably the most important to the consumer involvement because are understood is enjoyable, fascinating, chill, and you can fancy. Lees verder