Avaaz discovered advertisements from a large number of world’s most widely known and you will top house labels and you can ecological people and you will NGOs powered by brand new weather misinformation videos i analysed for it report.

II. Environment Misinformation Videos with the YouTube & the global Brands Ads in it

To possess Avaaz’s studies to the and this brands had advertisements with the weather misinformation video, all of our lookup people centered in ahead 10 very viewed misinformation video clips into the “all over the world home heating” keyword, as well as the top 5 extremely seen misinformation clips on the “weather alter” and you may “weather control” search terms correspondingly. All of our intent was not to-do an intensive test however, to help you get an introduction to which adverts tended to show up on the fresh extremely popular clips demanded by YouTube. 21

Overall, Avaaz were able to identify 108 labels running advertising within these weather misinformation movies. One out of four of the advertising found were regarding green or ethical brands also personal organizations, such as Greenpeace Global, WWF, Ecosia, Save yourself the children, the fresh new Italian language Interior Ministry, and you can Eureciclo. Avaaz also found that 12.5% of your advertisements into the monetized clips were out-of home names. In just 2 days out of browse and you will 10 viewings per video inside the half a dozen nations, particular brands eg Aeromexico, Uber, Samsung, Decathlon, L’Oreal and you may Harley Davidson featured more than five times, either over ten times. To own the full directory of the fresh brands and advertisements discover because of the Avaaz during this research, look for Annex 4. Lees verder →